What term describes the use of coercive tactics to persuade someone to transact insurance?

The term that accurately describes the use of coercive tactics to persuade someone to transact insurance is "coercion." Coercion involves the application of force or intimidation in order to influence someone's decisions or actions. In the context of insurance, this could manifest as pressuring a potential client into purchasing a policy against their better judgment or without their full consent, often creating an environment of fear or urgency.

Understanding coercion in relation to ethical practices within insurance is vital, as it highlights the importance of informed consent and voluntary decision-making in transactions. Coercive tactics undermine the trust that should exist between insurers and clients, leading to questionable business practices.

While other terms might seem relevant, "unethical practice" refers to a broad category of actions that violate ethical standards but does not specifically capture the intensity or method of influence implied by coercion. "Fraud" denotes intentional deception for financial gain but does not necessarily involve pressure or intimidation. "Deceptive marketing" typically relates to misleading representations in advertising rather than direct coercive behavior. Therefore, "coercion" is the most precise term for this scenario, clearly aligning with the definition of using pressure to compel someone into a transaction.